How does GEO work in India?

If your customers mainly research in English, that language may be the right starting point. Still test relevant Hindi and Hinglish questions and compare the results with customer conversations. The language used during a sales call does not necessarily reveal the language someone used earlier to compare suppliers.

Include ChatGPT, Perplexity and Gemini, and check relevant Google search results separately. Google documented English and Hindi support for AI Overviews in October 2024. That does not mean every question produces an overview. Record the product, language and test conditions so results from different services remain distinguishable.

Our public case study preserves questions and screenshots from tests about multilingual GEO services. You can inspect what the assistant actually said. A reference to our Hindi capability does not establish visibility across India. Each client project therefore starts with its own English, Hindi and Hinglish baseline for relevant purchasing questions.

Making content accessible, refreshing sources and being included in recommendations are separate steps. Timing depends on the starting position and the systems involved. We agree on repeated measurements and compare them with the baseline. Neither a faster result in Hindi nor a particular date for citations can be promised from language alone.

Our regular India language coverage is Hindi and English. Other languages require an agreed scope and suitable writers and language reviewers. If Tamil, Bengali or Telugu matters to your audience, include that requirement in the plan from the outset. An unchecked automatic translation is not a finished language version.

A separate Hinglish section is not necessarily needed. First check whether the English and Hindi pages answer mixed-language questions well. Use familiar brand and product names without forcing both languages into every sentence. Dedicated Hinglish content needs a clear benefit for its readers, supported by the questions you observe.

GEO can be useful when buyers ask assistants to compare products. Test questions about budget, delivery, returns and intended use, then provide current, verifiable product information. Measure visits and relevant orders alongside recommendations. A citation by itself promises neither revenue nor control of a category’s answers.

It can be useful where buyers use assistants for supplier shortlists or technical questions. Start with use cases, integrations, requirements and service scope. Let customer research determine the weight given to English. B2B alone is not a reason to exclude Hindi or to divide the budget equally between languages.

Start with cities where you want customers and can actually deliver the service. Bengaluru, Mumbai and Delhi NCR are useful examples, not a compulsory list. Add other places according to demand and delivery area. A local page should offer specific information; simply swapping a city name is not enough.

We compare share of voice and citation rate with the baseline for fixed English, Hindi and Hinglish questions, reporting each assistant separately. Citation rate is the proportion of questions whose answers link to your pages. We also check accurate company descriptions, attributable website visits and enquiries, keeping visibility distinct from business results.