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How does GEO work in Israel and in Hebrew?

Dmitry Filippov

Written by: Dmitry Filippov, Founder, GET-GEO.AI
Published: 2026-08-13 · Updated: 2026-09-25

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Israeli buyers use Hebrew and English, often during the same purchase. Assistants draw on different sources in each language, so visibility in English may not carry over to Hebrew. Keep business information consistent, publish natural Hebrew pages that answer questions directly and measure results in both languages.

  • Test two sets of buyer questions for Israel, in Hebrew and English; recommendations and sources can differ between them.
  • Tsarfaty and colleagues' 2019 paper describes Hebrew's morphological complexity; it does not measure citation rates in today's assistants.
  • Link the two written forms of a brand name with consistent company details, rather than assuming assistants will always match them correctly.
  • Compare citations and brand mentions separately in ChatGPT, Perplexity and Gemini; a smaller language corpus does not establish a faster result.
  • Google's hreflang guidance helps identify related language versions; it does not guarantee inclusion in AI answers.

Israeli buyers ask AI in two languages

Israeli customers can use Hebrew and English at different points in a purchase. The useful starting point for a business is to establish which questions its buyers ask, in which language, and which sources the assistants cite. A general adoption figure cannot answer those questions for a particular category.

The same buyer may ask a technical question in English and a purchasing question in Hebrew. The assistant can choose different sources for each, so equivalent intentions need to be checked in both languages.

Visibility in English does not establish visibility in Hebrew, or vice versa. Local services, consumer products, technology and B2B can all need both languages. Let the baseline and customer research determine their relative importance instead of assigning every purchase type to a single language.

What Hebrew does to retrieval and citation

Hebrew is written from right to left, and particles such as prepositions can attach to words. Tsarfaty and colleagues’ 2019 paper describes the challenges of analysing this rich morphology. It does not measure citation rates in today’s assistants. For the website, write natural, self-contained answers and check brand names, numbers and mixed Hebrew–Latin text, without mechanically repeating words to satisfy an assumed algorithm.

The relevant question is which Hebrew sources exist for your topic. Review the pages, reviews and directories appearing in actual answers, then identify information that is missing or inconsistent. The overall size of a language’s web corpus cannot establish competition for a particular question or promise an advantage for one new page.

The prompts that matter in this market

Examples worth testing include “הכי טוב בישראל” (“best in Israel”), city questions for Tel Aviv and Jerusalem, and mixed-script questions with a Latin brand name inside a Hebrew sentence. Add “in Israel” to relevant English questions. Our public case study documents multilingual tests on our own offer, not a ranking of demand in Israel.

Agree on a fixed set of questions in both languages and repeat them in ChatGPT, Perplexity and Gemini under comparable conditions. Track share of voice, your brand’s proportion of all brand mentions, separately for Hebrew and English so a change in one language does not obscure the other.

Examples of Israeli buyer questions and information to check
SectorExample promptUseful content and sources
Cybersecurity / SaaS"best Israeli cybersecurity companies for startups"English authority content plus tech-press corroboration
FinTech"אפליקציית השקעות מומלצת בישראל"Hebrew answer-first pages, entity in both scripts
HealthTech"telehealth providers in Tel Aviv"City-level entity signals, aligned bilingual claims
Real estate"best areas to invest in Tel Aviv"Hebrew market content plus independent mentions
Local services & tourism"הכי טוב בתל אביב" patternsClear Hebrew information on location, services, conditions and availability
Examples of Israeli buyer questions and information to check

Entity work: one brand, two scripts

An Israeli brand may use Hebrew and Latin names. Link the established forms with matching company details on the site, profiles and relevant external sources. Alternative names in structured data should match the visible content. This identifies one entity, the company concerned, without assuming that every assistant will always interpret the names correctly.

Relevant independent sources can include business media, technology publications, professional directories and community discussions. Check which are actually cited for your category and whether their descriptions agree. No fixed number of mentions, or comparison with English link counts, establishes when a brand will be recommended.

How we run Hebrew + English programs

We prepare natural Hebrew copy, check right-to-left layout and use hreflang to identify language versions for Google. Prices, services and conditions must agree with the English pages, even where examples differ. Our nine-language site and public case study document our approach; they do not establish results for every Israeli client.

We use a fixed question set in each language and track citations and share of voice for each assistant. We also compare how Hebrew and English answers describe the brand. Inconsistent descriptions are easy to miss when a report combines both languages.

The two tracks of Israeli GEO
DimensionHebrew trackEnglish track
Typical intentConsumer, local services, purchasingTech, B2B, due diligence
Sources to checkHebrew pages and independent local references for the actual topicEnglish sources relevant to the same buyer questions
Key riskAmbiguous names and errors in mixed-script textCompeting with global brands
MeasurementFixed Hebrew question set and share of voice"…in Israel" qualifier prompts
The two tracks of Israeli GEO

Related questions

Is translating our English site into Hebrew enough?

A literal translation can miss the wording Hebrew speakers use. Localise the answers, prices, conditions and professional terminology, then review them as a complete page. Show both established forms of the brand name and check language links and right-to-left layout. Translation alone does not establish whether assistants will find and cite the content.

Which assistants matter most for the Israeli market?

Include ChatGPT, Perplexity and Gemini and inspect relevant Google search features separately. Availability in a country does not prove coverage of every Hebrew question. Record the language, product and test conditions, then repeat the tests. Compare the sources actually returned rather than inferring suitability from a general user-adoption statistic.

Can you show results for Hebrew specifically?

Our public case study provides questions and screenshots from multilingual service tests. An answer mentioning our Hebrew capability does not establish a general recommendation presence in that language. Each client project needs its own baseline, covering the relevant purchase decisions, industry and cities the business genuinely serves.

How long does GEO take to show results in Hebrew?

Access, updated content and independent references involve different processes. We agree on repeated measurements and compare like-for-like questions over time, without promising a date for citations. The size of the Hebrew web does not prove that progress will be faster than in English; the sources for your actual category need checking.

Which industries in Israel benefit most from GEO?

The strongest reason to investigate is that buyers use assistants to compare suppliers in your category. Cybersecurity, SaaS, financial and health technology, property, tourism and local services are examples to test. The baseline shows which questions produce recommendations and what evidence supports them; it does not guarantee a return for an entire industry.

Do you cover city-level prompts like Tel Aviv or Jerusalem?

Yes, where those cities match your service area. We include relevant Hebrew and English questions for Tel Aviv, Jerusalem, Haifa or other locations, then inspect the sources returned. Local pages should explain genuine availability and conditions. A city name added to an otherwise identical page is not sufficient local information.

What about Arabic for the Israeli market?

Arabic needs a separately agreed scope and a suitable native-speaking writer or reviewer. If Arabic-speaking customers matter to your business, include their questions in the planning and budget before work begins. We would specify responsibility for content, technical checks and measurement rather than treating an unchecked automatic translation as a finished version.

Does Hebrew content also help our English visibility?

Consistent Hebrew and English information makes it easier to verify that both versions describe the same business. That is a useful editorial and identification goal, but it does not prove that one language will raise citation rates in the other. Measure each language separately before attributing a change to bilingual content.

Can Israeli e-commerce brands benefit from GEO?

They can investigate whether assistants recommend their products and which Hebrew sources appear in those answers. Clear product details, service conditions and reliable reviews give buyers useful evidence. The effect must then be measured for the actual category. Neither a smaller source pool nor a well-structured page guarantees ownership of product recommendations.

How do you measure success for Israeli clients?

We compare share of voice and citation rate with the baseline for a fixed question set in each language, reporting ChatGPT, Perplexity and Gemini separately. Citation rate counts the questions whose answers link to your pages. We also examine company descriptions, referral visits and relevant enquiries, because mentions and business results are different measures.

Related guides

Sources

  1. 01Our public case study: documented multilingual GEO tests
  2. 02Tsarfaty et al.: What’s Wrong with Hebrew NLP? And How to Make it Right (2019)
  3. 03Google Search Central: language versions and hreflang
  4. 04Google Search Central: AI features and your website

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“How does GEO work in Israel and in Hebrew?” — GET-GEO.AI, 2026-09-25. https://get-geo.ai/en/guides/geo-in-israel