How much does GEO cost in 2026?

In our September 2026 check of the 60 GEO agencies that ChatGPT, Perplexity and Google AI Mode cited in our runs of 14–15 September, 28 (47%) published GEO prices; the rest quote per client. Among the 26 that publish a monthly tariff, the median entry price is $3,250 a month, the middle half runs from $1,950 to $4,681 and the full range from $497 to $8,024; half start at or below $3,000 a month. The median entry project or audit, across 15 agencies, is $3,000. Our own figures are public and fixed per tier: $2,500–6,000 for the 90-day pilot, $750–1,500 for a deep audit, $1,500–3,000 a month on retainer, $5,000–15,000 for a GEO-ready website, and the first AI visibility audit free (USD, September 2026). That puts our tiers in the lower half of published entry prices: the whole retainer range sits below the monthly median. The figures are aggregates; the table below shows what each one tells you.

Two questions a monthly figure does not answer. First, what the money buys: in the proposals we have been shown, much of what is sold as a GEO retainer is content by volume, and the price follows the page count more than any outcome. Second, whether anyone is measuring, meaning running a fixed set of buyer prompts across several assistants every few weeks. Short of your own analytics, that is the first way to know whether a retainer did anything, and it deserves more attention than the monthly figure. A tracking tool is a different purchase again: it counts, it does not write or fix anything, and its entry tiers are compared side by side in our guide on choosing between an agency, a tool and in-house.

These are our prices in US dollars as of September 2026, and they are a public offer: the four service tiers carry the same figures on our landing page and in every language version of this guide. You receive a fixed quote within the relevant range before work starts; a later section explains what moves it. Two terms appear below: share of voice compares mentions of your brand with mentions of competitors on the same questions; citation rate is the share of prompts where an assistant links to one of your pages. None of the tiers buys a guaranteed citation; what each buys instead is a measured process, which our guide on GEO guarantees sets out clause by clause.

The pilot is the product most clients start with, so here is what the fixed scope contains, in the order it happens. It is the same sequence described in our guide on how long GEO takes, and the clauses that should describe it in writing, from the prompt set to the notice period, are in our GEO contract checklist.

Five factors set the quote within each range: languages, technical work, regulated categories, page count and existing corroboration.

Languages. Every additional language is its own prompt set, its own pages written by a native speaker rather than translated, and its own remeasurement. A third language adds roughly a third to the pilot, not double. The deep audit sits at the top of its range with a second language or more than five named competitors; the website tier scales with page count and languages shipped.

Technical work. A site that already serves readable text, uses one canonical host and allows crawler access can reach content work in week two. A single-page application behind a cookie wall may not reach that stage until week five. The additional development time affects the price.

Regulated categories. Finance, health and legal need every claim traceable to a source a model already trusts, which means more research per page and fewer pages per month for the same money.

Page count. The pilot covers up to ten prompt-specific pages. A category with forty distinct buyer scenarios needs either a longer pilot or a retainer that keeps adding pages.

Existing corroboration. A brand already named on a few comparison lists and described consistently on review sites skips most of weeks 4–10. A brand invisible outside its own domain does not.

A market median tells you where a quote sits, not what it buys. The same monthly fee can buy forty pages with no measurement or a measured program with ten, so a figure without an itemised scope cannot be compared with anything; the table at the end of this section lists the six lines a quote should itemise, what to ask for on each, and where the same line sits in our tiers.

Use these five checks to compare prices and scope. Our guide to questions to ask a GEO agency goes into more detail, and if the choice is really between an agency, a tracker and your own staff, our agency-vs-tool-vs-in-house guide has a six-step decision flow for that.